Are you more concerned with acquiring new members instead of retaining existing ones?
Many fitness club owners think that getting new members is the most important aspect when it comes to marketing. However, did you know that you can nearly double your income per member simply by focusing on retaining the members you already have and encouraging them to invest in other effective nutritional products or services that you sell?
Retaining your existing members instead of trying to obtain new members is very important when it comes to hosting a successful indoor cycling program. I personally use a 'Fitness & Nutrition' approach when it comes to accomplishing a client's personal health goals. Protein powders and whole food-based concentrated food supplements added to a fitness routine can get your members to their overall fitness and health goals much sooner!
Here are my top 5 topics that you can use to retain more members in your cycling classes:
1. Be Energetic & Always Have a Positive Attitude While Teaching Class
Everyday that you teach a class, make sure you walk into the room holding your head up high and having the best possible attitude before you start. Get your class motivated by taking command with your microphone and giving them a brief description of the workout. I always like to tell the class to be ready for an amazing high calorie burning non-stop workout. Over the past 10 years while teaching group fitness classes, I only once came into class with low energy and a poor attitude. I told the class that I was tired and they reflected that tired attitude with body language and performance. Learn from my mistakes and hold a high standard for the way your staff treats your members and it will do wonders for your cycling members. Stay positive, motivated, and energetic all the way through class and until the last member leaves the room.
2. Practice What You Preach
Hire instructors that are extremely qualified and professional. For instance, at Powerhouse Fitness I tend to hire instructors with a very impressive athletic and training background. Fitness certifications are very important, however, there are some instructors that are not in the best shape for teachinh a full hour class. I've seen some instructors barely able to cycle and finish their own classes throughout the hour. Remember, your members typically take classes from an instructor that looks very fit because that is how they want to look as well. Offer something that your competitors don't; your members will be more likely to stick with you. If you were given the choice between two instructors, but one instructor was more fit, lean, and toned than the other, you would probably pick the fittest instructor first.
3. Play Great Music
You should constantly be thinking of new music playlists and exciting ways to move and get your members interested in the cycling class. Music is one of the most important aspects of an indoor cycling class. The beats should be energetic and heart-pumping so that the hour flies by! I use this music to get everyone pumped up throughout all of my classes. The BPM and Electric Area radio stations on Sirius XM radio http://www.siriusxm.com/ are a great way to get ideas for music to play in class. There is a station called radio metro in Australia http://www.radiometro.com.au/ that plays consistent dance music over the internet 24 hours a day! These are some of my secrets on how to get the best possible music to the forefront of your class.
4. Logging Miles
Encourage your cycling members to log and record the miles that you ride during class. Some bikes also record power and watts as a measurement of effort that you are pushing into the crank as you pedal. Tell your members to try and hold an average of watts equivalent to their body weight for the entire class. The more information that members have in front of them the better the cycling class will be. Think of a few distance or weight loss challenges that your members will enjoy after sticking with you for a certain number of months. It won't take long for your classes to become very popular and people will stick with you just to get to their fitness goals sooner by burning more calories!
5. Promote Yourself as an Established & Professional Cycling Facility
If for some reason you lose a member (for whatever reason), send them a series of postcards or an email about a week or two apart asking them to come back. Give them an incentive for coming back and convince them that you would be willing to offer them a special offer to do so. Retaining your members and encouraging the importance of fitness and nutrition can be incredibly profitable and a much more efficient business model than simply trying to continually find new members.
Executing these five steps can enhance your indoor cycling business, and being patient with hard work and persistence can result in more revenue over the next 12 months.
Ride Hard and Have Fun!
Jack created Powerhouse Fitness after winning numerous medals in various events on the international stage. He was a gold medalist in 2007 at the first ever Concept 2 Team Indoor Rowing challenge, held in Essen, Germany. In 2006, he took silver at the Masters Nationals Open Single Event. As a member of the US Rowing National Team from 2001-2004 he placed second at the 2003 Pan American Trials in double sculls and had an outstanding 2002 that saw him claim a gold medal in Senior 8 and a silver medal in the Elite Double at the US Nationals. He was also a silver medalist in 2001 in the Nations Cup (now the U23 World Championships) 8 in Ottenshiem, Austria. Find out more.