Fitness Superstore - Chester

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A "Bricks & Mortar" Fitness Retailer - Not Just a Website!
Founded in 1994, Fitness Superstore is the largest supplier of specialist Fitness Equipment in the UK. Our gross turnover for 2011 was in excess of £24 million and continues to grow because we offer the best branded products at the most competitive prices, with a resolute customer-first approach. We can also offer exclusive access to popular US fitness brands like Body-Solid, Vectra, Powertec and Octane Fitness, which have won numerous "best buy" awards for their quality and performance.

We have the 9 largest Fitness showrooms in the UK: our smallest is our 4,000 sqft store in Tunbridge Wells, Kent. Our largest store in Northampton is a massive 80,000 sqft. We also have a dedicated commercial sales department that specialises in B2B sales and offers a planning service at no cost to you.

Over the past few years, many new websites selling home and commercial gym equipment (such as Exercise Bikes and Rowing Machines) can be found on the internet. Many of these e-tailers are just individuals setting up a business from home, and some are not even limited companies. In some instances, this may appear to be good news for customers, as this will provide a wider choice of equipment. Whilst this may be true there are also many disadvantages to you the buyer.

As more new e-tailer businesses are set up, they each strive to offer inferior and less expensive home and commercial exercise equipment products. More often than not, the products are "grey imports" bought in direct from Chinese manufacturers and are not well established high-street brands. These products may well appear cheaper spec for spec; however they may well turn out to be a costly mistake.

When buying home or commercial gym equipment from web-only companies, be particularly wary of warranties they offer, always ask what warranty is provided with the equipment. What level of customer service do they have? If the exercise equipment comes with a 'back to base' warranty, find out who will pay the carriage to return the equipment to base, and then, who pays the carriage to ship the repaired model back to your home address? (as carriage charges can be considerably high).

At Fitness Superstore all of our Fitness & Gym Equipment (such as Treadmills, Cross Trainers) are sold with an on-site warranty. This basically means if your equipment develops a fault we will send an engineer to your home to fix it, without fuss. For less expensive strength equipment (such as Weights Benches, free weights and accessory items) we operate a "back to base" warranty. This is where we will collect the faulty product, repair, or replace it, and return it to you. In this situation Fitness Superstore will cover all carriage costs for products covered under our "back to base" warranty.

All Fitness Superstore staff are fully trained by the manufacturers on all aspects of the gym equipment they sell. At our retail branches in Northampton, Central London, Surrey, Kent, Manchester, Chester, Gloucester, Newcastle & Leeds. Our staff see, feel and touch the products on a daily basis they know what each products capabilities are and the physical size and appearance, this enables us to provide accurate up to date information to you.

Most of our staff actively train on the same fitness products and have a unique working knowledge of the features and benefits of our gym equipment. Our Retail branches display, stock, and have access to all major brands of fitness equipment, from Reebok Fitness, Life Fitness, Horizon Fitness, Tunturi Fitness etc.

Our customer-first ethos is rarely given by "Internet only" companies, whom, in many cases, operate from home, small offices or industrial units with little or no physical contact with the products or indeed customers. Staff of internet fitness companies will seldom be aware of the true differences between the wide choice of gym equipment models and brands, and have probably never seen, let alone tried out the products.

The 14 day price promise assures that you buy at the lowest price. If you subsequently find the same like-for-like product offer at a lower price, we will refund 110% of the difference immediately!

Please note: unboxed display models or mail order returns will not be accepted for price matches against new products. Secondly, customers will not qualify for interest option credit finance on price matches, unless this was included in the competitor's price.

Please Note: The Fitness Superstore price promise is excluded from the products we sell on eBay & Amazon. Secondly, price promise Excludes Concept 2 Rowing Machines.

Although we will try our very best to price match we are sometimes unable to match competitors prices.

Showroom in excess of 20 Treadmills, 15 Ellipticals, 20 Exercise cycles, 10 Rowers, 10 Multigyms, plus smith machines, benches, dumbbells, racks, bars, Olympic and standard weights, sports supplements and Boxing equipment on display.


  • Street: 157-167 Foregate Street
  • City: Chester
  • State: Cheshire
  • Postcode: CH1 1HF


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